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ARETÉ
THE ARETÉ WAY
Areté is a classic philosophical concept meaning the pursuit of “excellence” in everything for a fulfilled life. This word speaks to the heart of our mission — promoting WELLNESS through our DEDICATION to EXCELLENT choices, ingredients and experiences. Areté is the only line of professional hair products designed to help stylists revere and unlock the alchemic powers of nature.
BEAUTY THROUGH CONSCIOUS CREATION
Alchemists have sought the transformative secrets of nature for centuries. Spanning continents and cultures, each cultivating a connection between the tangible and ethereal on their journey to creating a fuller existence. Areté continues this pursuit with masterful products. We nurture people and treasure our planet. By combining old and new worlds, we inspire stylists to realize their craft’s true nature and potential.
Partners in Sustainability
Areté has partnered with Positive Luxury to guide them on their journey of being a business built with excellence for all. A UK-based organization, Positive Luxury audits and guides brands to ensure a true commitment to the well-being of the people, the planet and innovation.
In keeping with a philosophy of excellent choices, Areté is certified Leaping Bunny - the gold standard against animal testing - ensuring no animal testing at every stage of the product lifecycle.
Areté Conscious Beauty Standard
Areté's products are free from more than 2,800 questionable or harmful chemicals. This includes the nearly 1,700 chemicals banned or restricted in personal care products by the European Union, plus additional chemicals flagged by the Areté Conscious Beauty Counsel.
Areté Products Are Free From
Parabens • GMOs • MITs • Phthalates • Triclosan/Triclocarban • Animal-Derived Ingredients • Gluten • PEG/PG/PPG • BHA/BHT • Petroleum • Polyquaternium • Silicones* • SLS/SLES • Synthetic Fragrance • Artificial Colorants
*With the exception of Healing Hair Ceremony Serum
ALCHEMIC COLOR
Areté Alchemic Color is a celebration of the art and science of alchemy. In keeping with our vision of beauty through conscious creation, our color line is crafted without ammonia, PPDs, resorcinol, gluten, or animal-derived ingredients.
Benefits of Alchemic Color
♥ 100% Flawless grey coverage
♥ Free from Ammonia, PPD, Resorcinol, and Gluten
♥ Vegan, cruelty-free formulas
♥ Neutral fragrance for irritation-free coloring
♥ Conscious formulation can be better for sensitive or health-conscious clients
CARE AND TREATMENT
Inspired by centuries-old wellness and beauty traditions, Areté’s botanical-infused hair and scalp care products gently refresh from root to end. Each formula builds off a nutritive blend of plant butters and oils to promote moisture, strength, and protection.
Benefits of Care and Treatment
♥ Packaging is expertly crafted with infinitely recyclable olive glass, aluminum, or other natural and upcycled materials. Plus, they’re protected by upcycled sugar cane waste boxes.
FORM & FINISH
Areté's styling and finishing range exemplifies excellence in hair care, providing you and your clients with a transformative experience for impeccable style and flawless finishes. Infused with cutting-edge technology and natural ingredients, these products bring innovation and sophistication to hairstyling. From versatile gels to weightless sprays, Areté ensures precision, flexibility, and enduring beauty.
Benefits of Form & Finish
FREE FROM
X Gluten
X Soy
X Sulfates
X Silicones
X GMO
X Artificial Colorants
X MIT
X Phthalates
X Synthetic Fragrance